FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
World of Concrete 2026 Registration Is Open ↗

JLG Launches Aerial Work Platforms in Mexico

Words: Brad NelsonJLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced that the largest Caterpillar® dealer in Mexico with 45 branches will bring JLG aerial work platforms to its territory.

The JLG product launch with MADISA will begin with the purchase of 800S Boom Lifts, 1200SJP Boom Lifts, 3394 and 4394 RT Scissor Lifts, M600 Boom Lifts and 1930ES Scissor Lifts.

This JLG product launch marks the first time that MADISA has purchased aerial work platforms above 18.36m (60 ft). Most often used for large industrial facilities and for new construction in Mexico, aerial work platforms are safer and more efficient than relying on scaffolding and cranes. JLG aerial work platforms also offer exceptional reach, high capacity, versatile performance and easy maintenance.

“We decided to order these JLG products because we saw an opportunity to expand into another market and JLG will be the line that accomplishes that goal,” said MADISA Product Manager Ing. Leonel Martínez. “To meet our position as ’Easy to do Business With,’ we wanted to meet and exceed our customers‘ expectations, which in this case meant offering higher reaching lifts that could help our clients complete their projects in an efficient and safe manner.“

“The MADISA product launch is part of a growing campaign to bring JLG aerial products to Caterpillar dealers in Americas South,” said Global Marketing Communications Manager JLG Industries, Inc. Caterpillar Alliance Group Maye Houck. “And of course, we are looking forward to introducing these products to other regions as those opportunities arise.”

MADISA plans to hold several customer appreciation events throughout the year to introduce JLG aerial work platforms to its clients. For specific events and locations, visit www.madisa.com.
 0
MASONRY STRONG Podcast, Episode 35 Recap: David Pitre, Chair of the Board at CMHA
January 2026

On this episode of the MASONRY STRONG Podcast, David Pitre sits down with Justin to talk about CMHA, the moves the association is making for the future of the industry, and the journey he took to get to being the Chair of the Board.

Justin Stengel
The MASONRY STRONG Podcast
Read More
Government Affairs: Immigration Talks Are Heating Up!
January 2026

For some of you, I might be starting to sound like a broken record (nice that “vinyl” is coming back in vogue, so even our younger masons know what a record is!)…WE NEED YOUR HELP ON DIGNITY ACT…WE NEED YOUR HELP ON DIGNITY ACT…WE NEED YOUR HELP ON THE DI

Stephen Borg
Legislative
Read More
MASONRY MADNESS®: Celebrating Skill, Speed, and the Next Generation of Masons
January 2026

Every January, Las Vegas becomes the heartbeat of the construction industry as thousands of professionals from across the country gather for the World of Concrete Convention. Among the countless exhibits, product showcases, and networking opportunities, o

Robert Melgaard
News and Events
Read More
STABILA Elevates Craftsmanship Supporting SPEC MIX 500 and World of Concrete
January 2026

In the mason’s industry, where the line between “good enough” and “built to last” is often measured by how good the tools are, it’s when craftsmen are proud to hold a STABILA tool. Precision isn’t a luxury; it’s the quiet backbone of every wall, brick, an

Elsa Bueno
MAP Partner
Read More