FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
World of Concrete 2026 Competition Results ↗

JLG Launches Aerial Work Platforms in Mexico

Words: Brad NelsonJLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced that the largest Caterpillar® dealer in Mexico with 45 branches will bring JLG aerial work platforms to its territory.

The JLG product launch with MADISA will begin with the purchase of 800S Boom Lifts, 1200SJP Boom Lifts, 3394 and 4394 RT Scissor Lifts, M600 Boom Lifts and 1930ES Scissor Lifts.

This JLG product launch marks the first time that MADISA has purchased aerial work platforms above 18.36m (60 ft). Most often used for large industrial facilities and for new construction in Mexico, aerial work platforms are safer and more efficient than relying on scaffolding and cranes. JLG aerial work platforms also offer exceptional reach, high capacity, versatile performance and easy maintenance.

“We decided to order these JLG products because we saw an opportunity to expand into another market and JLG will be the line that accomplishes that goal,” said MADISA Product Manager Ing. Leonel Martínez. “To meet our position as ’Easy to do Business With,’ we wanted to meet and exceed our customers‘ expectations, which in this case meant offering higher reaching lifts that could help our clients complete their projects in an efficient and safe manner.“

“The MADISA product launch is part of a growing campaign to bring JLG aerial products to Caterpillar dealers in Americas South,” said Global Marketing Communications Manager JLG Industries, Inc. Caterpillar Alliance Group Maye Houck. “And of course, we are looking forward to introducing these products to other regions as those opportunities arise.”

MADISA plans to hold several customer appreciation events throughout the year to introduce JLG aerial work platforms to its clients. For specific events and locations, visit www.madisa.com.
 0
Masonry in the Media: Fenway Park, Trim Castle, & More
February 2026

The settings of films influence the atmosphere of a scene and immerse the viewers in their movie-going experience. From Parisienne train stations to Boston baseball parks, these four masonry-made structures set the scene in the films they were featured in

Lily Burger
Masonry in the Media
Read More
2026 Masonry Hall Of Fame Nominations Are Open
February 2026

The Mason Contractors Association of America is now accepting nominations for the 2026 Masonry Hall of Fame, brought to you on behalf of the MCAA's Cornerstone Partners. Nominations will close on March 31, 2026.

Dan Kamys
News and Events
Read More
Outreach Outlook: Celebrating CTE Month and the Madness of Masonry
February 2026

As we settle into February, the masonry industry turns its focus to a celebration that lies at the very heart of our mission: National Career and Technical Education (CTE) Month. For the Outreach & Education Division, this isn't just a date on the calen

Robert Melgaard
Outreach Outlook
Read More
Stop Juggling: The Best Way to Master Your Masonry Job Sites
January 2026

You’re in the business of building structures that will stand for generations. Yet, too often, the process of managing the job site feels built on quicksand. Every construction project manager knows the feeling: the constant, fra

Erin Koets
Technical Talks
Read More